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Forrester Research Stories - Page 5

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UK government launches GBP £500m Sovereign AI Unit
Semiconductors

UK government launches GBP £500m Sovereign AI Unit

The £500 million fund is meant to help British AI start-ups scale, as ministers seek growth and greater control over core technology.

By Shannon Williams • 4 min read • Fri, 17th Apr 2026

Global Stories

Forrester Research stories

Forrester says AI is upending B2B go-to-market models
Digital Transformation

Forrester says AI is upending B2B go-to-market models

AI agents are weakening familiar B2B sales tactics, forcing firms to rethink how they measure demand and win trust earlier.

By Sean Mitchell • 3 min read • Wed, 29th Apr 2026
Forrester warns AI marketing spend lacks business impact
Customer Experience

Forrester warns AI marketing spend lacks business impact

Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.

By Sean Mitchell • 3 min read • Wed, 22nd Apr 2026
Forrester maps AI shift from digital into physical use
Robotics

Forrester maps AI shift from digital into physical use

Consumers are set to encounter AI in robots, transport and personalised shopping, as Forrester says business returns will arrive sooner than expected.

By Mark Tarre • 4 min read • Thu, 16th Apr 2026
Showpad launches AI platform for field sales teams
Software-as-a-Service

Showpad launches AI platform for field sales teams

It aims to cut admin time for reps by combining training, content, coaching and analytics in one system built for on-the-road selling.

By Catherine Knowles • 4 min read • Thu, 16th Apr 2026
Forrester says Anthropic AI could break patch playbook
Hybrid Cloud

Forrester says Anthropic AI could break patch playbook

Faster AI-led flaw discovery could overwhelm patching and disclosure processes, leaving companies with bigger backlogs and less time to respond.

By Sean Mitchell • 4 min read • Tue, 14th Apr 2026
Thoughtworks: The inside line on AI software development from the company that created Agile
DevOps

Thoughtworks: The inside line on AI software development from the company that created Agile

AI tools are making more firms reassess SaaS, but Thoughtworks says legacy systems and enterprise risk will keep custom builds selective.

By Donovan Jackson • 6 min read • Mon, 13th Apr 2026
Forrester finds AI training gap stalls workplace gains
Digital Transformation

Forrester finds AI training gap stalls workplace gains

Many firms risk wasted AI spend as just 16% of workers have high AIQ, leaving staff ill-prepared for routine use.

By Sean Mitchell • 4 min read • Wed, 8th Apr 2026
Optimizely named Gartner leader for ninth year running
Marketing Technologies

Optimizely named Gartner leader for ninth year running

The ranking may help Optimizely win larger marketing deals as buyers favour content platforms that automate workflows without adding compliance risk.

By Sofiah Nichole Salivio • 4 min read • Wed, 8th Apr 2026
Whatfix study warns AI adoption gap costs mid-sized firms
Software-as-a-Service

Whatfix study warns AI adoption gap costs mid-sized firms

Poor digital adoption could cost a mid-sized enterprise USD $10.9 million a year, as staff struggle to use AI tools effectively.

By Kaleah Salmon • 4 min read • Thu, 2nd Apr 2026
Gain Theory says insight gap is cultural, not technical
Data Analytics

Gain Theory says insight gap is cultural, not technical

Marketers are missing out on growth as 54% of business-to-consumer decision-makers say their teams’ insights are not actionable.

By Sofiah Nichole Salivio • 3 min read • Thu, 2nd Apr 2026
Forrester warns Middle East conflict will squeeze IT budgets
Digital Transformation

Forrester warns Middle East conflict will squeeze IT budgets

Higher energy costs and supply chain disruption are set to force tougher trade-offs on cloud, AI and security spending across enterprises.

By Sean Mitchell • 4 min read • Wed, 1st Apr 2026
Portnox wins third SC Award for authentication technology
Firewalls

Portnox wins third SC Award for authentication technology

The win underscores growing demand for cloud-based access controls as firms try to secure employees, devices, machines and AI systems.

By Sofiah Nichole Salivio • 3 min read • Sat, 28th Mar 2026
Asia Pacific technology spend to rise 9.3% in 2026
Digital Transformation

Asia Pacific technology spend to rise 9.3% in 2026

Inflation, tariffs and geopolitical risk will erode the value of a forecast 9.3% rise in Asia Pacific technology spending next year.

By Mark Tarre • 4 min read • Thu, 26th Mar 2026
Fastly named Leader in Forrester edge platform report
Virtualisation

Fastly named Leader in Forrester edge platform report

The ranking bolsters Fastly’s pitch to developers, after Forrester singled it out as the only vendor with above-average customer feedback.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 26th Mar 2026
Forrester finds Tanium delivers 235% ROI in six months
Digital Transformation

Forrester finds Tanium delivers 235% ROI in six months

Tanium's Autonomous IT Platform drove 235% ROI and USD $20.1 million in benefits over three years, Forrester's new study finds.

By Sean Mitchell • 4 min read • Wed, 25th Mar 2026
Gainsight names new leadership team for growth push
Software-as-a-Service

Gainsight names new leadership team for growth push

Gainsight names new finance, go-to-market and Marketing Chiefs as it gears up for AI-driven growth in customer success software.

By Sofiah Nichole Salivio • 4 min read • Wed, 25th Mar 2026
Trend Micro renames enterprise unit TrendAI globally
Firewalls

Trend Micro renames enterprise unit TrendAI globally

Trend Micro has rebranded its global enterprise unit as TrendAI, centring strategy on its unified AI-powered security platform Vision One.

By Mark Tarre • 4 min read • Tue, 24th Mar 2026